When you work on a large-scale project like this for an international cargo company, it's only natural to feel like we took a long trip abroad.
Ships, airplanes, docking ports, cranes etc. can be pretty sexy if you know how to handle them with care. Sonigo is a giant international cargo shipping company. They make your re-location process to the other side of the globe easy and comfortable. They needed us to spark an emotion in their client's hearts, instead of this rough pragmatic cold feel they had before. We said "OK" and started to work on the strategy and graphic solutions. Red was chosen because of it's warm message, and hand-drawn illustrations created the first appeal.
Almost needless to say the power of the effect that this new identity received, while this company bases it's position as one of the world's leader.