What would you do if your client had given you a brief, and you know deep inside that the brief doesn't cover the full potential of the project? That's exactly what happened with Mellanox and their super high-end product: Cloud X.

The original brief was to create an identity and branding package for a Mellanox convention revealing updates about the Cloud X. well, we did that. We also did something more. We created a new graphic language for the Cloud X brand, making it look relevant, updated and beautiful so the convention would be executed at the highest visual level. We created a new logo for the Cloud X, a presentation template, stationary template and a whole brand book determining the current and future visual language of the brand.

Looking back, we helped converting Cloud X from a product into a brand, and weren't even asked to do so.